Playing with the Kids

The Ty Company takes Obama enthusiasm one step too far

By Amanda Baker

Published February 27, 2009

Americans love Obama; this is a fact. His face adorns an array of t-shirts, doorways, and garages. His name pops up in new hit songs. And for all those who have an urge to hold his family close and cuddle with them, the Ty Company has opened a new door.

Many small children have experienced the magic that is the Ty Company, creater of the once-popular Beanie Babies. Whether arranging an intricate game of Beanie Babies, dressing “Sizzlin’ Sue,” or flaunting “Oo-Lala Olivia” around the room at birthday parties, it is hard to take the Ty out of the toy.

Last month, the designers of the dolls created the first black dolls in Ty history.

Coincidentally, the newcomers are named Sweet Sasha and Marvelous Malia. After a memorable introduction at the inauguration, these names remind most of us of the daughters of change.

However, after an irritated response from Michelle Obama, the Ty Company denied any connection between the new figurines and their real-live counterparts. Ty representative Tania Lundeen assured the New York Times that the new dolls have nothing to do with the inhabitants of the White House.

“They are beautiful names,” said Lundeen, “There is nothing on the girls that refers to the Obama girls.”

She then declined to comment further, as she could not reveal the inner workings of the creative designing process.

Although the names supposedly don’t relate to the family of our new president, the prices of the dolls are drastically different than those of inferior “Supercool Serena” and her playmates. Ordering off Amazon, the two new editions sold at the shocking value of $92.99; Serena is worth only a measly $11.05.

As the complaints poured in about the originality of the dolls and the alleged lies, the company decided something had to be done. A small “Retired” label now rests upon the icons of the two dolls online; the company claims they will soon change their names to “Sweet Sydney” and “Marvelous Mariah.”

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