iwearyourshirt, I Get Rich Quick
Jason Sadler is making big bucks selling his body.
By Anna Milioutina
Published January 15, 2010
Instead of going with the flow and settling for any old job, Jason Sadler has taken advertising to a new (and revolutionally minimalistic) level.
The mastermind behind iwearyour-shirt.com, Sadler rents out ad space to a different company every day on his own torso. Companies send him their chosen t-shirt, and Jason takes care of the rest. Each day costs its face value — he charges $1 on January 1st, $2 on the 2nd, and so on up to $365 on December 31st. With additional monthly scholarships priced at $1,500 a month, Sadler’s salary adds up to about $85,000 a year, twice as much as the average American makes. Besides putting a new t-shirt on every morning, all Sadler does is “walk around, take photos, and wear the shirt all day.”
“I blog about these photos, I put ‘em up on Twitter, I change my Facebook profile … and then I do a YouTube video,” Sadler says. His videos are short but witty, and with every day comes something new and different. Even the website is impressively friendly, with Sadler’s smiling face peering from every corner.
Statistics show that companies do indeed get a boosted amount of views per day of their pages after Sadler is finished blogging.
Recently, Sadler (from Jacksonville, Florida) has taken on a partner in crime. Evan White, from Los Angeles, has been cut into the deal. Evan and Jason will both wear the t-shirts, make videos, and update their profiles and Twitters, as long as the companies mail them 2 shirts in L and XL, respectively.
Though it is apparent that White is new at the job and not yet skilled at the witty YouTube humor Sadler so effortlessly embodies, he’s on the road to being a star. Not only have White and Sadler been thrown into the limelight, even Sadler’s dog has his own Twitter.
Though they both have a job some would kill for, they still have dreams of bigger things. White wishes to someday be a professional high-fiver, while Sadler covets the lottery-winner position in life. What role models.
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